Insight with Communities

The social and economic impact of events

Leeds Beckett University conducted a social impact assessment and have provided recommendations to maximise the local benefits from the Tour de Yorkshire in Doncaster. The insight will inform future legacy planning for the Tour de Yorkshire and other major, large-scale sports events; aimed at creating long-lasting socio-economic and cultural changes.

The research also explored how the Doncaster delivery partners can avoid the "Wimbledon effect"/decay curve following the event, and the extent that people inspired by the event maintain behaviour change and increased physical activity in the longer term.

Desktop evidence review

Sheffield Hallam University completed a desktop evidence review that focuses on the role of community involvement and development to reduce barriers to participation in physical activity.

The evidence review will be used to support a logic model or overall theory of change to support the insight work; understanding resident's attitudes and motivations. This will then be utilised to develop co-created solutions with our communities in relation to inactivity.

Surveys, insight, co-design and co-production with communities

We have commissioned the Centre for behavioural Science and Applied Psychology at Sheffield Hallam University to work with our communities, understand people's everyday experiences and understand the factors that influence behaviour. This work will take part across three phases; surveys, insight and coproduction/co-design of opportunities.

1) Surveys – Qa Research will survey over 1,000 households from 12th November until 9th December 2018. The surveys will help us to check that our desk-based data collection is accurate, and reflects the priority groups (people on low incomes and children & families). The results will also help us to understand local priorities, motivations, behaviours and aspirations of people who live within our identified communities. The surveys will take place in the following areas that have been chosen because our data sources tell us that they have the highest inactivity levels in the Borough:

  • Balby
  • Carcroft
  • Denaby
  • Edlington
  • Intake
  • Stainforth
  • Wheatley

2) Insight – We will build capacity within our communities by recruiting and training a minimum of 20 community explorers, who will be reflective of the local place. They will engage with residents through face-to-face conversations, focus groups and events; ensuring that all views of the local community are represented.

The community explorers will become physical activity champions; providing an avenue for future consultation on the evolution of our approach to tackling inactivity. The information from this stage will provide insight into resident's motivations and will provoke a change in culture of how we address inactivity.

3) Co-design and co-production – Interventions, services and opportunities will be co-designed with the communities; in the form of workshops led by the community explorers.