This Girl Can #fitgotreal
Posted: Fri, 26 Oct 2018 14:23
Information from This Girl Can:
Whether you're cycling to work, literally running the school run, or getting muddy with your pooch in the park, we're celebrating all the amazing ways you fit exercise into your life.
This Girl Can, funded by The National Lottery, believes that there's no right way to get active – if it gets your heart rate up it counts. And we want more women to find what's right for them.
Fear of judgement, lacking confidence, not having enough time – our research shows there are a mix of practical and emotional pressures that stop many women from being as active as they would like.
In fact, 40% of women aged 16 and over are not active enough to get the full health benefits of sport and physical activity, compared to 35% of men.
That's why in 2015, our groundbreaking This Girl Can campaign was born.
It celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get.
In October 2018, the third phase of This Girl Can launched – Fit Got Real.
Fit Got Real builds on our campaign's achievements so far. It's specifically reaching out to women of all backgrounds and ethnicities who feel left behind by traditional exercise.
In a nutshell, it seeks to challenge the conventional idea of what exercise looks like.
We want to inspire more women and girls to wiggle, jiggle, move and prove that judgement, time, money and energy are barriers that can be overcome.
For more information, head to www.thisgirlcan.co.uk